As the general manager of Model System Italia, an Italian fabricator of engneered shading systems, Renato Borsato is an ideal resource for detailed information on the state of the industry.
Neil Gordon: What is the history of Model System?
Renato Borsato: Model System is a multi-generational family business, founded in 1964 by my father, Egidio Borsato, and my uncle, Leopoldo Borsato. My father has since passed away, but my uncle still heads our company. My brother Stefano is the engineering manager, and Leopoldo’s two sons, Flavio and Roberto, are very involved in the business. Flavio is the production manager, and Roberto is the manager of domestic markets. When my father and uncle started the business 50 years ago, we primarilymanufactured Venetian blinds (theModel System factory is 30 minutes from Venice). Today we have grown to over 100 employees producing both interior and exterior shading solutions, serving top architects and contractors throughout the continent and beyond.
NG: How have you seen solar shading evolve in Europe over the past five years?
RB: The evolution of the solar shade has centered on the need to optimize resources, and in particular,maximize our energy usage. With the extreme high cost of heating and cooling throughout Europe, owners and architects are constantly seeking ways to improve building efficiencies. This evolution has paved the way for innovations, such as the double skin façade on buildng envelopes all throughout Europe. Our blinds and shades have now become an integral component ofthese double glass-building systems.In Europe, and in particular France, these products must meet certain performance standards, and the Model System solutions are leading the way in such compliances.
NG: Many of Model System solutions are integrated into the façades of buildings. Whom do you partner with to design such advanced shading systems?
RB: This is an interesting question. We actually need to work with a variety of partners. As our products directly contribute to sustainable solutions, we work with such organizations as the Department of Construction and Architecture, the Division of Energy and Building Design, and of course, the curtain wall manufacturers. In fact the curtain wall manufacturers have become important partners to Model System, as we need to work very
closely together on projects. Our blinds are designed and manufactured for their integration into façade systems; therefore, the product engineering needs to be coordinated.
NG: What are the most exciting projects you have done?
RB: Model System has participated on some amazing projects, which thanks to good fortune and strong relationships, were brought to us from several of the world’s great architects. For example, we have had a close and long working relationship with Renzo Piano. We recently completed the MuSe complex designed by the Renzo Piano Building Renato Borsato in the Modal System showroom.