Exterior Window Shades are retractable blinds or shades that are mounted on the outside of the glass. They are in their infancy in the United States. Architects are now being introduced to the innovative European systems that provide superior performance for the reduction of solar heat gain. All across the European continent (including northern climates), exterior window shades are seen on the most sustainable buildings.
Kinetic architecture is a concept through which buildings are designed to allow parts of the structure to move, without reducing overall structural integrity. Kinetic Architecture is becoming a force in sustainable building across the globe and a significant contributor to a growing trend in Exterior Window Shades. 
Exterior window shades are gaining popularity because of their superior performance in reducing solar heat gain. The graphic below tells it all. A space with no shades allows 80 percent solar heat gain; an interior shading solution allows more than 50 percent solar heat gain, and an exterior window shade blocks between 80 and 90 percent.
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Solar Heat Gain Performance of an Exterior Shading Solution